Day 1 of our 2018 charity Advent Calendar, in aid of Julie’s Bicycle. Listen to all this year’s donations.
With astonishing meteorological foresight, Jayda G’s contribution almost emerges from the very weather outside as it begins with the busy patter of rain. Fighting through the downpour, a melancholic chord progression establishes itself, encouraged by the low thud of a kick. A plucked guitar pulls us in and by the time acoustic kit rattles into action, we leave the wet behind and enter Jayda’s own micro-climate of sound.
“Like all of my tracks, they usually start with how I was feeling that day”, Jayda explains. “Being on the road can get lonely sometimes and I was missing Canada. This piece came out melancholic as a result, but uplifting at the same time. Using your feelings and current internal process to make tracks can be incredibly meditative.” It’s a balance struck beautifully; a hazy ride of emotions that soars with sliding synths, buoyed with driving drums. The bridge’s string harmony actually sounds like heartstrings being tugged.
“When I heard that STW was giving to a sustainable and environmentally conscious charity for their yearly advent calendar, I immediately wanted to be part of the project”, Jayda adds, who’s also a qualified environmental toxicologist away from music. “I think it’s important to contribute and give back to charities that speak to you and with my environmental back ground, this felt like the right thing to do. I think it’s important to spread environmental awareness and contribute where one feels a connection.” We couldn’t have put it better ourselves.
Our 2018 Advent Calendar is in aid of Julie’s Bicycle, a non-profit that supports the creative industry to take action on climate change. All money raised through Bandcamp sales goes directly to Green Riders, a new campaign that will help will create more sustainable collective practices in the music industry. If you’re a DJ, artist, venue, promoter or just curious, join the Green Riders campaign here.
More info about Green Riders
The Green Riders campaign will provide tools, resources, and a community for artists and their teams to exchange advice, ideas and experiences, working alongside venues, festivals, labels and promoters to take action on climate change. It will launch in full in 2019, Sign-up on the website to join the campaign and get more information from Julie’s Bicycle.
More info about Julie’s Bicycle
Julie’s Bicycle is a London-based not for profit that supports the global creative community to take action on climate change and the environment. We believe that the creative community is uniquely placed to drive positive change that can transform our world. Founded in 2007 from within the UK music industry, Julie’s Bicycle has established itself as an internationally trusted source of guidance supporting creative businesses to embed environmental sustainability into their work.
Artwork throughout the series is made by Emily Evans.
