R&S Records hosts virtual reality nightlife experiment

Since 2007 our capital has lost 35 per cent of its music venues to rising rents, licensing restrictions, noise complaints and housing developments – with our nightlife taking the brunt. The situation has become serious enough that Boris Johnson announced plans last week to back a campaign for an Amsterdam-style Night Mayor, as part of a plan to protect live music venues and champion London’s night-time economy.

A long-term action plan to safeguard and revive London’s cultural offerings is only one piece of the puzzle though. Another is to have some of the world’s finest curators developing forward-thinking approaches to dance music for passionate punters.

Currently, Absolut are staking their claim as nightlife protectors with their Absolut Nights series, a collaboration between mind-blowing A/V specialists Marshmallow Laser Feast and seismically forward-thinking electronic label R&S Records, responsible for releases with Aphex Twin, Derrick May, James Blake, Space Dimension Controller and Lone.

Using drones, laser beams, projection mapping, and custom tools, Absolut Nights is set to explore new canvases by creating interactive, real-time, magical experiences that utilise technology and the space to straddle the virtual and physical world. The aim is to challenge how audiences think, react and engage with the night as it transforms beyond the ordinary. Couple that with R&S Records soundtracking the whole series, and curation like this is exactly what will keep the future of UK nightlife leading the rest of the world.

Absolut Nights presents Electrik London launches 19th November at the Bankside Vaults. The event is inspired by Absolut’s latest limited edition bottle – Absolut Electrik. A pair of blue and silver chrome bottles, available at Harvey Nichols and Selfridges RRP £21.99

Register for tickets at Absolut.com and follow @AbsolutUK and #ElectrikLondon to find out more. 

Drink responsibly.

Comments are closed.