An Introduction to Luv Shack Records

There has been a musical revolution in Vienna and Luv Shack are leading the charge. Over the last year, they’ve been releasing the smoothest House from the deep, the utterly dark, the hypntoic, the beautiful to the uplifting. Spread over eight releases, each one accompanied by a detailed description of the track, they’ve been constantly topping the Juno Download charts.

Their sound is a mix of soulful Deep House and Disco that takes a while to form its whole.; but when it does, you’re hit with the smoothest and funkiest sound. Unmistakably Luv Shack. They’re taking the genre back to the old school, yet still keeping the electronic flavours of continental Europe present. Soulful vocals often overlay the beat, which forms a tight and hypnotic unit around Deep House chords. They’ve struck the perfect balance in content: enough there to entice you, yet not enough to overload.

Luv Shack’s unique creativity goes further than just the music. Their videos are one of a kind, taking scenes ranging from 1960s Detroit to a paradise island or the 1920s industrial landscape. Each video closely fits the vibe of the song and the personal quality it assumes helps each track achieve its own sense of importance. Take a listen to the many sides of Luv Shack below (or as a full set on Soundcloud) and keep following; you’ve caught them at the right time!

Luv008 (Simonlebon – 5 Of A Kind) is out 15 February and can be previewed here.

THE DARK

THE UPLIFTING

THE HYPNOTIC

THE SOULFUL 

THE BEAUTIFUL 

THE RE-WORK (original here)

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