Since its humble beginnings just four years ago, the Outlook Festival has quickly become famous worldwide as Europe’s leading Bass music & Soundsystem culture festival. Held in an abandoned fortress off the coast of Croatia, Outlook has consistently been at the forefront of bass driven music and each year brings the biggest and most vibrant names in Electronic music. Alongside this, the festival has also become known for exposing the freshest and most unique talents from the world of Dub, Dubstep, Dancehall, Drum & Bass, Hip-Hop, Grime, Garage, Electronica and Bass Music. 2011 brought them the ‘Best Overseas Festival Award’ as voted for by the UK Festival Awards, and 2012 looks to be even better.
“Nu brand flexxx is not just a group, it’s a lifestyle”. So reads the about-box on the group’s Facebook page – an elaborate claim, but one that is justified in the video of their latest release, Spellbound. In a world where rappers have a lot to say for themselves, the message of this drug and Haribo fuelled affair is simple: sit back, relax and take time to enjoy life. With a chilled, hypnotic beat and lyrical flow to match, Spellbound creates the perfect soundtrack for such an occasion. Given their approach to music, Nu Brand have drawn comparisons to Wiz Khalifa, but these guys have been doing their thing for much longer. If any connection is to be made, it should be to Outkast, simply for the variety of material they produce. With a Conservative Party anthem, a poppier ode to London Fashion Week, and more traditional grime tracks backing up Spellbound, all are produced with a touch of style and humour that makes Nu Brand a very interesting prospect.