Premiere: Jords – Cloud 99

Back in January we drew up a list of five London rappers to keep a watchful eye on in 2017, as the UK scene continues to flourish and cultivate new ground. One of those names was 23-year-old South London artist Jords; a rapper whose candid chronicles of the black British experience through hip-hop, grime and poetry has had him bubbling up above most others for the last few years.

Last year he released the 13-track LP Means To An Ends, featuring collaborations from Rhythm Section’s Jordan Rakei alongside a refreshing backdrop of high-minded lyricism. And it comes as no surprise that he’s caught our attention once more, this time via the forthcoming 5-track EP Before We Begin.

Building on the constant playblack cruise-control of the EP’s first single ‘Working Too Hard‘, Jords teams back up with production maestro Jay Wilcox (Kele le Roc/Kelis/Roni Size/Izzy Bizu) for a bounce-infused dalliance of raw raps and jittery grooves. Whilst Wilcox provides a constantly evolving beat full of rumbling sub, R&B-ladled vocals and arp-sounding synth riffs, Jords keeps it moving with a love letter set on cloud nine. London talent continuing to do its thing.

Pre-order the forthcoming EP here. Catch Jords’ headline show at Camden Assembly this weekend – more info here.

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