In lieu of Ray-Ban putting out a new line of fresh frames, they have come up with a super intriguing platform called the Order of Never Hide to engage people via some very unique and entertaining social media challenges.
Steeped in mystery, Ray-Ban’s Order of Never Hide is a secret society of sorts that you may be welcomed into IF you pass their five rather kooky challenges. Passing all five challenges gives you a chance to gain entry to a top secret Order Of Never Hide Ray-Ban party in London in October, where I’m sure the real fun begins.
We’ve listed the five challenges below, and we challenge you to try and not find them really amusing:
1. Blend Like Camo
In a test to see who stands out, post a picture of yourself wearing your funkiest underwear or best costume. Get creative, get colourful.
2. Tough As Leather
Post a video or picture of your most badass moment and see how you compare next to everyone else. We’re talking free-running on top of skyscrapers, jamming with Snoop Dogg, whatchu got?
3. Smooth As Velvet
Have a cheeky flirt with someone else who has also entered these challenges. They ask a question and you record an answer as smoothly as you can. Who’s got the gift of the gab?
4. Strong As Titanium
You’ll be shown you a variety of videos to test your bravery; you can’t flinch, make a face, blink or cry..
5. Rugged As Denim
Share your most intimate and inspiring secrets with everyone-else and show how rugged you are.
So, think you’ve got what it takes? Sign up to the secret community over at www.ray-ban.com/orderofneverhide to show them what you’re made of. In return you could be in with a chance of winning tickets to The Order of Never Hide exclusive event.
