Brainchild launch ‘Crowd Cover’ scheme, a collective solution to avoid cancellation

In urgent response to the lack of Covid-specific event insurance, Brainchild Festival have launched a radical collective solution, a ‘Crowd Cover’ scheme that asks their ticket-holders to make a collective commitment which will de-centralise the enormous risk of a last minute cancellation.

Ticket-holders will be asked to commit 50% of their ticket money as a non-refundable ‘Crowd Cover’ pledge, which will provide the festival with a lifeline in the event of cancellation. The decision to take matters into their own hands comes after a quarter of UK festivals, including Boomtown, Shambala & Beat-Herder, have been cancelled due to lack of insurance despite persistent calls from the festival sector to the insurance market and the UK government.

Brainchild’s Creative Director, Marina Blake, explains that, “the sad truth is that without a global approach, Covid-19 will be a part of our lives and the event landscape for the foreseeable future. The government is clearly unwilling to intervene and provide the essential insurance our sector has been campaigning for. So for Brainchild to survive this year, we’ve had to adapt and try a completely new model”.

Brainchild is set to take place from 6-8th August and still have more than two-thirds of their programme yet to be announced, to join the DJs, musicians, comics, theatre-makers and activist groups already listed. The line up includes performances from Overmono, Loraine James, OK Williams, Lynda Dawn, gal-dem, Queer House Party and many more.

Photo credit: Jordan Matyka.

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