Hip-Hop

New Release: Nu Brand Flexxx – Spellbound

“Nu brand flexxx is not just a group, it’s a lifestyle”. So reads the about-box on the group’s Facebook page – an elaborate claim, but one that is justified in the video of their latest release, Spellbound. In a world where rappers have a lot to say for themselves, the message of this drug and Haribo fuelled affair is simple: sit back, relax and take time to enjoy life. With a chilled, hypnotic beat and lyrical flow to match, Spellbound creates the perfect soundtrack for such an occasion. Given their approach to music, Nu Brand have drawn comparisons to Wiz Khalifa, but these guys have been doing their thing for much longer. If any connection is to be made, it should be to Outkast, simply for the variety of material they produce. With a Conservative Party anthem, a poppier ode to London Fashion Week, and more traditional grime tracks backing up Spellbound, all are produced with a touch of style and humour that makes Nu Brand a very interesting prospect.

New Artist: MellowHype

By now, every Hip-hop head in the world should be well versed with the movementsof OFWGKTA, a young collective of L.A. rappers/skaters, steered from the front by 19 year old luminary shepherd Tyler the Creator. Within this extraordinarily talented pack are two wolves, Hodgy Beats and Left Brain, entertaining a shared vision of laidback and upbeat Hip-hop vibes, hence their name MellowHype. Left Brain’s beat science melts dream pads with fresh coast drum hits, whilst Hodgy provides the L.A. flow and sharp wit to make this a truly righteous duo. In fast-paced Odd Future style, they released two albums in 2010 and will also be releasing Numbers, their debut album on Odd Future Records, later this year. You can download YelloWhite and BlackenedWhite for free here, and watch this space for more updates on the next big thing to storm out of the Odd Future house of Hip-hop. Below we’ve posted a track off their YelloWhite album and an exclusive live performance of 65, a track off future releaseNumbers.

New Artist: DELS

Defining himself as both a rapper and a graphic designer, it is no surprise that DELS’ productions marry these talents. Trumpalump, with its accompanying music video and ‘Quiet Remix’, is the best example of this artistic union. The song is all about blurring boundaries, both lyrically – between the idea of dreaming and reality, and musically – through two contrasting beats, one discordant, one catchy and soothing. In the song’s video, DELS explores the boundaries of reality with a set of half monochrome, half colour. This artistic trickery is given greater insight in the ‘making of’ video and certainly demonstrates his commitment to having visual lyrics. The final complement to the Trumpalump release is Joe Goddard’s ‘Quiet Remix’, featuring master of calm Hip-hop, Ghostpoet. Here, the trio focus on the smoother sounds of the original to produce a dreamy end-product, well worth a listen. With the debut album Gobs hitting the shelves last month, and the June release of another Joe Goddard collaboration, now would be the time to investigate this multi-talented musician.